One lovely day, Disney approached us with an idea. As you can imagine, we cupped a hand behind an ear, leaned in and listened. And then smiled.
The results of that day are on sale now: A very pretty, astoundingly safe line of cleaners that make cleaning seem like a little like a walk in the Hundred Acre Wood. Fresh, brisk scents, a clean that sparkles and a little Winnie-the-Pooh cheer along the way. Below is an excerpt from our press release. Yes, that’s how excited we were, and still are!
In spring, 2012 Earth Friendly Products unveiled the company's new Disney Baby ECOS Product Line. The licensing agreement allows for the Disney Baby ECOS Laundry Detergent and Disney Baby ECOS Stain and Odor Remover to depict the lovable animated character Winnie the Pooh, a symbol of comfort, safety and innocence, along with his loyal sidekick, Tigger.
Although Earth Friendly Products holds many private label accounts with retailers across the US, this licensing effort with Disney is the first of its kind.
The new Disney Baby ECOS products are non-toxic, effective and sustainably green — which makes them the best option for families as they look for ways to maintain a healthy home and environment.
The Walt Disney Company (NYSE: DIS), together with its subsidiaries and affiliates, is the world's largest diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. Disney Media Networks comprise a vast array of The Walt Disney Company's broadcast, cable, radio and publishing businesses, including Disney/ABC Television Group and ESPN, Inc. Disney is a Dow 30 company and had annual revenues of $40.9 billion in its most recent fiscal year.